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Below is a look at the process of the rebrand. This is the original icon. Our goal was to design a new logo that aligned with the new company branding while still emulating the old logo.
![](https://cdn.myportfolio.com/76fd9ed05dc9e02f0fe9078f440e8246/da16f65d-5718-4ee9-a7d8-2eea24bce0fa_rw_600.png?h=44174bda72c9076279e43ffb13494cc2)
Below are the first round of logo options, out of which the clients liked the 6th option best.
![](https://cdn.myportfolio.com/76fd9ed05dc9e02f0fe9078f440e8246/3601f6c3-b774-49f9-857b-53f2962e3474_rw_1920.png?h=f0b3ac24e7c74207a9662712b4aa45df)
Then I made 5 more options based off #6, and the 1st was the favorite.
![](https://cdn.myportfolio.com/76fd9ed05dc9e02f0fe9078f440e8246/49237953-0364-4f0c-bc2f-c6f7e8213fa6_rw_1920.png?h=89ba537c3fdf8ca72cbaa4fd9ba46a06)
Then I made 3 versions of that option and we decided to go with the 3rd one. Now that the new logo was established I designed the rest of the graphics to match its style to bring a cohesive and recognizable feel to the EDC SharePoint and related content.
![](https://cdn.myportfolio.com/76fd9ed05dc9e02f0fe9078f440e8246/d2aed97a-b830-430d-b700-facd57a9a31f_rw_1200.png?h=1c1697716c3a87fa63f4e9590ff7df81)